Business websites use images as essential tools of communication. Images that are placed appropriately on a website can be a great way of presenting important information and creating a good impression of what the company stands for. They could either be pictures captured by a phone or professional camera, drawings, and sketches done by hand or even graphics used in advertisements. Whether you are a freelance business consultant or running a business, this is required. First impressions are crucial if you hope to get more people interested in what you have to offer. If your website is therefore poorly designed with images placed poorly, you will end up driving potential customers away, something that may take you ages to recover from. This article shows you how to quickly come up with quality professional grade images that will greatly enhance the look and feel of your website and social media marketing platforms.
But why do you need images in the first place?
The earlier days of the internet use were characterized by slow speeds and poor connectivity. Webmasters were therefore forced to upload as fewer images (which were of low quality) to make it possible for them to load on the user’s computer. But these days, internet speeds are super-fast, to the extent that smartphone users can be able to download large files in a matter of seconds. Roughly 73% of adult US citizens have fast speed internet connections to their homes. This means that website owners no longer have the excuse of not including images with their other website content.
Another reason is the proliferation of content on online platforms with the arrival of online writing jobs. There is so much to see when one goes online that they tend to have their attention pulled in different directions by numerous things. Images are a great way of attracting and maintaining the attention of web visitors to your site. And it takes them only about half a second to decide whether they like your site or not. Proper placement of images will, therefore, be important for your business website.
Online marketing is so crucial that many businesses have hired graphic designers to specifically handle this area so that so that don’t mess up. The good news is that you can actually learn the art of building great web-friendly images if you are willing to dedicate some time to design them. There are some amazing graphic design tools that can aid you in this regard. A few of these tools are discussed below.
As opposed to the past where you needed a large and heavy graphics editing program installed on your computer (which by the way needed to be quite advanced), the graphics editors of today are much simpler and easier to run. The app can easily be installed and run from any computer with decent specifications.
Canva is the most popular graphics tool for bloggers. A larger percentage of bloggers who were surveyed mentioned it as their most preferred graphics creation tool. It’s quite an advanced tool that only requires you to pay about $10 a month to use it. It works by providing you with prebuilt templates that you use to easily create social media and website images. If you are a paid user, you will have the ability to create and save your own template, logos and brand colors to enable you to navigate the process faster. The software has some great features which include layouts, backgrounds, fonts and other details that add to the thrill of creating your own images. In case you are a first time user of Canva, you should probably start out with a free account before graduating to a paid one.
PicMonkey is another great graphics editor that you can try out. It’s an amazing online graphics editor that works very well with photo editing. Using PicMonkey, you can be able to add nice effects and touchups to your photos before publishing them online. It also has an option for creating multiple photo collages. It is cheap as well. It comes with a monthly billing of about $6 which is quite affordable. You can, however, get the trial version for testing the waters before you invest in a fully paid version of the program
The benefit of Pablo as a graphics editor is its efficiency of doing the job. It may not have as many features as PicMonkey and Canva, but it compensates for that with simplicity and efficiency. All you need to do when using the program is input the pictures you want to be edited, add text and the desired backgrounds and you will be done. There are quite a few choices of fonts and color editing to choose from. That’s how simple and free the program is.
This program has quite a following in the number of online fans subscribing to it. There’s a demo account that comes free of charge, but with a much-reduced functionality. It is a bit expensive than the programs already mentioned, with a version going for $25 per month or $69 per month, depending on whether you choose monthly or annual billing. This is the program to be talking about when thinking along the lines of serious graphic design and consistent branding. And the good news is that the paid version of the program gives you access to a 350,000+ library of design elements to use in your design. For other tools like Canva, you will have to pay extra just to access such a library.
Once you start considering programs like Adobe, then you are definitely into professional graphics editing tools. It is one of the best graphics editing software in the market in so many ways. Adobe is actually the industry definition of excellence in video and graphics editing tools. The only downside is that such programs come with a heavy price tag on them. But Spark is their attempt to fit into the lightweight category that still gets the job on a lesser budget. It has both a free account and a paid one, which will set you back a cool $10 per month to use it. The program comes equipped with all features that you need to design some amazing images for your website. It also has a great number of graphics, fonts, and backgrounds to choose from.
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Any of the programs mentioned above have the capacity to serve your graphic design needs effectively if you are a moderate use and your needs are not so many. For the large corporations that need professional graphics design, larger programs like Adobe Photoshop works effectively. These are able to edit both images and videos as well. Getting yourself a good program will be a great way of ensuring that your website has that professional look that will attract visitors and make them stick around.